Posters
One grid, one key line, one big photograph.
The key line
Every STRIDE poster is built on one grid: an 8% margin, the key line top-left, the headline hanging from it, and the wordmark in the opposite corner.
The key line is the short, heavy bar above the headline. It marks where reading starts and gives every poster in a campaign the same anchor, whatever the photograph does.
Text sizes
Headline and body scale with the poster; the relationships stay fixed.
- Margin (A)
- 8% of the poster width, on all four sides
- Key line
- 1.5 × A wide, as tall as the headline’s stroke
- Headline
- Inter Tight Light or Bold, 9–13% of the width, left-aligned
- Subtitle
- Inter Tight Regular, a third of the headline size
- Wordmark
- 24% of the width, bottom-right, in white or navy
- Headlines are sentence case and under eight words.
- Light for a statement, Bold for an instruction — never both on one poster.
- Nothing sits in the margin except the photograph.
Examples
Three posters from one campaign: the photograph changes, the grid does not.
Download: poster grid
The layout above as a vector file, with the margin and key line drawn in.